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Copyright © 2019 Design Your Life – Minden jog fenntartva

Noni Portfolio

data-driven

online GTM

strategy

2020

The European business-to-consumer e-commerce turnover is forecasted to hit 621 billion euros in2019.

E-commerce in Europe continues to grow at over 13 percent. According to the Ecommerce Foundation, most e-commerce turnover is concentrated in Western Europe (66 percent). Eastern Europe however only accounts for 23 billion euros of the total of 547 billion euros.

GOAL

Creating a scalable, repeatable and sustainable online growth.

We build a data-driven growth framework and toolset in the UK online market that allows us to scale in all European countries with ease.

IDENTIFYING

PERSONAS

Testing hypothesis of

buyer personas

and IPC personas

HOW

Our approach is

 data-driven

niche marketing

HEALTH CARE CUSTOMER STATS

WHAT

We execute data-driven online presence 

and automated 

funnel communication.

 

RESOURCE

 PLAN

How big effort is to convert 1000 new IPC within 1 Y

TECHNOLOGY

Research Analytics

Digital channels

Automation

VALUE

WE CREATE

Assets & Benefits

Reasons why online will drive most retail sales

These are, according to the research, the ten most important reasons why online will eventually drive most retail sales: the customer journey evolution, the evolution of online spend, Importance of age for category penetration, increased pace and spend of online, increasing significance of Gen Z and millennials, faster, cheaper, in-home deliveries, fewer stores drive consumers online, better connectivity and more powerful devices, new retail business models, and the rise of artificial intelligence.

Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

WHY

E-commerce in the United Kingdom will account for 53 percent of the country’s total retail sales by 2028.

Factors powering this online growth are the fact Generation Z and Millennials will be half of the adult population in ten years, faster, cheaper and in-home delivery and fewer physical stores.

 

Currently, e-commerce in the United Kingdom accounts for 19.2 percent of total retail sales. It’s expected to grow to 33.8 percent by 2024 and even to 53 percent by 2028.

 

We incorporate data-driven niche marketing

 

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well-defined segment of the market.

Why niche marketing?

By implementing data-driven niche marketing, we focus on market segments that are poorly targeted, or not targeted at all. Our goal is to capitalize on the opportunities that lie in an untapped segment that can open up the doors for an influx of success. We identify the niches to target by identifying the desires and needs of consumers in specific segments.

 

niche market is the subset of the market on which NONI is focusing.

The market niche defines NONI’s features aimed at satisfying specific market needs,

as well as the production quality and the demographics that it is intended to target.

Efficiently tailoring a communication and marketing campaign to a niche audience is crucial. After creating well-defined niches we'll have the ability to create very personalized campaigns with a greater appeal (and if well-executed, greater ROI).

A focused niche communication campaign can score big engagement points.

 

Providing goods and services to a market segment that has gone unserved reduces barriers to entry, such as competition. Niches usually go un-targeted because smaller companies are unaware that the niche exists, and larger companies don’t think that targeting a small niche is worth their time. By targeting these niche audiences we can be endowed with first-mover advantages that give the company better positioning against new competitors.

DID YOU KNOW? 

In 1902, the Genesee Food Company branded the gelatin dish Jell-O as “America’s Most Favorite Dessert,” placing ads in the Ladies Home Journal. The results? A big boost in sales. It’s one old school — but powerful — example of niche marketing at its finest.

HOW

 

WHAT

 

WHAT

WEBSITE

TECHNOLOGY

 

Research & Analytics

  1. Competition research

  2. Keyword research

  3. Trend research

  4. Content research

  5. Partner brand research

  6. Social Media research

  1. Site building

  2. Enable user generated content

  3. Build affiliate system

  4. Collect affiliate brand partners

healthmarketers.com

Automation

  1. Customer segmentation

  2. Customer profile building

  3. Drip-email campaigns

  4. News letters

  5. Promotions

  6. Webinars

  7. Social media posts

data-driven Content creation

  1. Blog posts

  2. Landing pages

  3. Video content

Education

HelathMarketers Academy (e-learning)

To do:

To Do:

To Do:

To do:

To Do:

IPC PERSONA 1

NAME: Carol

GENDER: Female

AGE: 22

STATUS: Single

EDUCATION: Health Care

PROFESSION: Nurse

RESIDENCY: UK

LANGUAGE: English

TECH SKILLS: Average

PROFESSIONAL GOAL: Expert in Health Care

COMMUNICATION SKILLS: Facebook posts, comments, blogs, e-mails,

                                             Messenger, FaceTime, e-shopping, Youtube

INCOME: £40.000Y

CAREER GOAL: Entrepreneurship

VALUES: Healthy life, care, freedom, travel, value creation, sustainability, innovation 

PERSONAL GOAL: Loved and followed by friends, Personal development, be recognized by the crowd.

ROLE MODEL: Chris Rea

YOUTUBE CHANNEL SUBSCRIPTION: https://youtube-com.....

CHARACTER: https://youtube-com.....

CAREER STATUS: Fresh Graduate

LIVING: UK, Renting Apartment

CHALLENGES: How to build my career? How to have a balanced life?
                          How to be valuable? How to make enough money?

                          How to become an Entrepreneur? How to break down
                          physical and time barriers?

HAVES: iPhone, iPad, Bicycle, Electric roller

HOBBY: Fitness, Yoga, Meetup with friends, Traveling

 

CHARACTER: https://youtube-com.....

 

IPC PERSONA 2

NAME: Jeffry

GENDER: Female

AGE: 30

STATUS: Single

EDUCATION: Teacher

PROFESSION: Yoga Teacher

RESIDENCY: UK

LANGUAGE: English

TECH SKILLS: Average

PROFESSIONAL GOAL: Family, teaching yoga for many.

COMMUNICATION SKILLS: Facebook posts, comments, blogs, e-mails,

                                             Messenger, FaceTime, e-shopping, Youtube

INCOME: £40.000Y

CAREER GOAL: Entrepreneurship

VALUES: Healthy life, care, freedom, travel, value creation, sustainability, innovation 

PERSONAL GOAL: Loved and followed by friends, Self-development Personal development,

                                be recognized by the crowd.

ROLE MODEL: ...

YOUTUBE CHANNEL SUBSCRIPTION: https://youtube-com.....

CHARACTER: https://youtube-com.....

CAREER STATUS: Employee, management

LIVING: UK, Leasing Apartment

CHALLENGES: How to build a family and an Entrepreneur career? How to have a balanced life?
                          How to be valuable? How to make enough money?

                          How to become an Entrepreneur? How to break down
                          physical and time barriers?

HAVES: iPhone, iPad, Bicycle, Electric car

HOBBY: Fitness, Yoga, Meetup with friends, Family, Traveling

 

BUYER PERSONA

NAME: Neil

GENDER: Female

AGE: 55

STATUS: Single

EDUCATION: Health Care

PROFESSION: Household

RESIDENCY: UK

LANGUAGE: English

TECH SKILLS: Average

PROFESSIONAL GOAL: Hobby income

COMMUNICATION SKILLS: e-mails, FaceTime, e-shopping, Youtube

INCOME: £.40.000Y pension salary

CAREER GOAL: Entrepreneurship

VALUES: Healthy life, care, freedom, travel, value creation, sustainability, innovation 

PERSONAL GOAL: Preparing for grandchildren, Personal development, be recognized by the crowd.

ROLE MODEL: ...

YOUTUBE CHANNEL SUBSCRIPTION: https://youtube-com.....

CHARACTER: https://youtube-com.....

CAREER STATUS: Fresh Retired

LIVING: UK, Own Apartment

CHALLENGES: How to enjoy retirement? How to be valuable? How to give back to the society?

HAVES: iPhone, iPad, Bicycle, Electric car

HOBBY: Fitness, Yoga, Family meetups, Traveling

 

Top 10 online Healthcare Statistics Need to Know in 2020

The Healthcare Patient Journey Often Begins Online

1. 5% of all Google searches are health-related. Google is a trusted resource for people worldwide to get answers to health-related questions and find providers (source: Google).

2. Search drives 3x more visitors to hospital sites compared to non-search. Search is by far the preferred way for patients to find healthcare providers online (source: Google).

3. Patients who booked healthcare appointments ran 3x more searches than those who didn’t. The healthcare consumer journey often involves extensive research — consumers evaluate numerous providers before taking action (source: Google).

4. Consumers researching physical therapists, nursing homes, and optometrists are the most likely to use search engines. In most major healthcare verticals, over 60% of consumers run a search before scheduling an appointment (source: LSA).

Percent of HealthCare consumers that ran a search before scheduling an appoitment

Online Reviews Are an Important Piece of the Healthcare Purchase Cycle

5. 94% of healthcare patients use online reviews to evaluate providers. Reading reviews is an easy first step for prospective patients to get a feel for your practice (Source: Software Advice).

6. 84% of consumers trust reviews as much as personal recommendations. Having a strong review management strategy is crucial for acquiring new patients (Source: Inc.)

7. It only takes 1-6 online reviews for potential patients to form an opinion about your practice. A single bad review can deter numerous prospective patients (Source: RevLocal).

8. 81 percent of consumers are unsatisfied with their healthcare experience. To maintain positive reviews, encourage satisfied patients to leave reviews and mend relationships with dissatisfied patients (Source: Prophet).

9. 43 percent of Millennials are likely to switch practices in the next few years. Providing a top-notch experience for this demographic is important not just for your review strategy, but also for patient retention (Source: SolutionReach).

10. The average cost for a healthcare lead is $286. With digital ad spend on the rise, healthcare marketers are paying more for each lead (source: HubSpot).

 

COMPETENCY & RESOURCE PLAN

COMPETENCIES

  1. Data-driven approach

  2. Data-driven growth strategy experience

  3. data-driven action plan experience

  4. Data scientist software experiences

  5. Website development experience

  6. Text, picture, video content creation

  7. Creativity

  8. E-commerce experience

  9. Online automation management

  10. Recruitment experiences

  11. Organization development

  12. English knowledge
    Total: €3000/month

SOFTWARES

  1. ahrefs.com €99/month (data scientist software)
    Using for competition analysis, backlink analysis, best content analysis, alerts of online trend changes

  2. website, landing page builder €247

  3. vidIQ (Youtube data analytics) €50/month

  4. Envato creative templates (high res. pics, vid) €20

  5. teachable.com €100
    Total: approx. €500/month

ADwords + Facebook ads

€200/month - for A/B testing and customer segmentation

VALUE WE CREATE

Asset

100.000 health influencer (active community)

Scalable health care affiliate website + Youtube + Facebook + Instagram + Twitter channels with 200.000 traffic / First year

Online influencer + Centurion academy

1.000 new direct IPCs and many 2nd, 3rd line IPCs

Minimum €150.000 Online Noni sales / year