Increasing traffic (more visitors)

Increasing the conversion rate (more paying customer)

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Reasons why online will drive most retail sales

These are, according to the research, the ten most important reasons why online will eventually drive most retail sales: the customer journey evolution, the evolution of online spend, Importance of age for category penetration, increased pace and spend of online, increasing significance of Gen Z and millennials, faster, cheaper, in-home deliveries, fewer stores drive consumers online, better connectivity and more powerful devices, new retail business models, and the rise of artificial intelligence.

Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

We incorporate data-driven niche marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well-defined segment of the market.

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Why niche marketing?

By implementing data-driven niche marketing, we focus on market segments that are poorly targeted, or not targeted at all. Our goal is to capitalize on the opportunities that lie in an untapped segment that can open up the doors for an influx of success. We identify the niches to target by identifying the desires and needs of consumers in specific segments.

A niche market is the subset of the market on which icliniq is focusing.

The market niche defines icliniq’s features aimed at satisfying specific market needs,

as well as the service quality and the demographics that it is intended to target.

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Efficiently tailoring a communication and marketing campaign to a niche audience is crucial. After creating well-defined niches we'll have the ability to create very personalized campaigns with a greater appeal (and if well-executed, greater ROI).

A focused niche communication campaign can score big engagement points.

Providing goods and services to a market segment that has gone unserved reduces barriers to entry, such as competition. Niches usually go un-targeted because smaller companies are unaware that the niche exists, and larger companies don’t think that targeting a small niche is worth their time. By targeting these niche audiences we can be endowed with first-mover advantages that give the company better positioning against new competitors.

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DID YOU KNOW? 

In 1902, the Genesee Food Company branded the gelatin dish Jell-O as “America’s Most Favorite Dessert,” placing ads in the Ladies Home Journal. The results? A big boost in sales. It’s one old school — but powerful — example of niche marketing at its finest.

Research & Analytics

1. Competition research

2. Keyword research

3. Trend research

4. Content research

5. Partner brand research

6. Social Media research

1. Site building

2. Enable user generated content

3. Build affiliate system

4. Collect affiliate brand partners

healthmarketers.com

Automation

1. Customer segmentation

2. Customer profile building

3. Drip-email campaigns

4. News letters

5. Promotions

6. Webinars

7. Social media posts

data-driven Content creation

1. Blog posts

2. Landing pages

3. Video content

Education

HelathMarketers Academy (e-learning)

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CHARACTER: https://youtube-com.....

Top 10 online Healthcare Statistics Need to Know in 2020

The Healthcare Patient Journey Often Begins Online

1. 5% of all Google searches are health-related. Google is a trusted resource for people worldwide to get answers to health-related questions and find providers (source: Google).

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2. Search drives 3x more visitors to hospital sites compared to non-search. Search is by far the preferred way for patients to find healthcare providers online (source: Google).

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3. Patients who booked healthcare appointments ran 3x more searches than those who didn’t. The healthcare consumer journey often involves extensive research — consumers evaluate numerous providers before taking action (source: Google).

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4. Consumers researching physical therapists, nursing homes, and optometrists are the most likely to use search engines. In most major healthcare verticals, over 60% of consumers run a search before scheduling an appointment (source: LSA).

Percent of HealthCare consumers that ran a search before scheduling an appoitment

Online Reviews Are an Important Piece of the Healthcare Purchase Cycle

5. 94% of healthcare patients use online reviews to evaluate providers. Reading reviews is an easy first step for prospective patients to get a feel for your practice (Source: Software Advice).

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6. 84% of consumers trust reviews as much as personal recommendations. Having a strong review management strategy is crucial for acquiring new patients (Source: Inc.)

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7. It only takes 1-6 online reviews for potential patients to form an opinion about your practice. A single bad review can deter numerous prospective patients (Source: RevLocal).

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8. 81 percent of consumers are unsatisfied with their healthcare experience. To maintain positive reviews, encourage satisfied patients to leave reviews and mend relationships with dissatisfied patients (Source: Prophet).

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9. 43 percent of Millennials are likely to switch practices in the next few years. Providing a top-notch experience for this demographic is important not just for your review strategy, but also for patient retention (Source: SolutionReach).

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10. The average cost for a healthcare lead is $286. With digital ad spend on the rise, healthcare marketers are paying more for each lead (source: HubSpot).

COMPETENCY & RESOURCE PLAN

COMPETENCIES

1. Data-driven approach

2. Data-driven growth strategy experience

3. data-driven action plan experience

4. Data scientist software experiences

5. Website development experience

6. Text, picture, video content creation

7. Creativity

8. E-commerce experience

9. Online automation management

10. Recruitment experiences

11. Organization development

12. English knowledge
    Total: €3000/month

SOFTWARES

1. ahrefs.com €99/month (data scientist software)
   Using for competition analysis, backlink analysis, best content analysis, alerts of online trend changes

2. website, landing page builder €247

3. vidIQ (Youtube data analytics) €50/month

4. Envato creative templates (high res. pics, vid) €20

5. teachable.com €100
   Total: approx. €500/month

ADwords + Facebook ads

€200/month - for A/B testing and customer segmentation

VALUE WE CREATE

Asset

100.000 health influencer (active community)

Scalable health care affiliate website + Youtube + Facebook + Instagram + Twitter channels with 200.000 traffic / First year

Online influencer + Centurion academy

1.000 new direct IPCs and many 2nd, 3rd line IPCs

Minimum €150.000 Online Noni sales / year